About Our Firm

WE HELP NAVIGATE TRANSFORMATIONAL CHANGE

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  • Image ADVISORY

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    Our clients rely on us for guidance and leadership while navigating through toughest business challenges, primarily driven by technology change, competitive threats, regulatory forces or growth expectations. Execution of strategic initiatives require a unique skills involving both ‘Art & Science’, and our team is equipped with right tools, processes, and most importantly right mindset. We measure our success in degree of ‘step-functional’ change in business results that we help create for our stakeholders.

  • ImageADAPTIVE

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    Our clients tell us that our biggest differentiator is the way in which we collaborate across business, operations and technology disciplines, and seek a holistic approach to address the challenge at hand. Our mission always centers around finding ways to create right conditions for sustainable business results. We provide our clients with the most innovative yet practical approaches to their toughest challenges. Our team brings a unique set of skills to the table that allows us to ‘get stuff done’ in a rightful manner.

  • Image ACADEMY

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    We drive positive shift in organization culture.
    We have successfully enabled several organizational change initiatives for our clients across various industries. We view our Academy offering not as an end in itself but rather as a means towards the larger scope of creating a transformational shift in organizational culture

    CERTUS+ also provides services to develop and deliver interactive workshops that enhance client teams’ competency in leadership skills and project management.

  • ImageAFFIRMATIVE

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    We offer a platform for our people to find their true calling. As an entrepreneurial firm we are actively looking to attract the best and brightest in the field who have the ability to deliver high-impact work for our Clients. Most importantly, we are looking for passionate individuals who have a unique way of looking at the complex business issues and seek opportunities rather than impediments. Our commitment to a positive environment, purpose driven culture & unshakeable belief in human potential is a distinct differentiator.

Latest at Certus+

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SUCCESS STORIES

a Passionate Team

our Biggest differentiation stems from the creative energy of our most valuable resources

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Atul Kalia

Anekantavada

  • Favourite Book

    "Man's Search for Meaning", Viktor Frankl

  • Favourite Movie

    Liar Liar, Shawshank Redemption, Any Star Trek movie

  • School Team Cheering For

    Indian Cricket Team

  • Favourite Quote

    "Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom." Viktor E. Frankl

  • Most Inspirational Work

    Design, development & Execution of SAE Management Academy

  • Passion

    Dramatics & public speaking

  • What Attracted to CERTUS+?

    The chance for learning something everyday, making an impact and doing what you love every minute

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Paul Singh

Focus on digital platforms & disruptive technologies

  • Favourite Book

    Platform Revolution, The Last lecture

  • Favourite Movie

    Saving Private Ryan

  • School Team Cheering For

    Michigan Wolverines

  • Favourite Quote

    “If every 8 year old is taught meditation, we will eliminate violence from the world within one generation" - Dalai Lama

  • Most Inspirational Work

    Built technology platform to bring mindful practise tools to every classroom in the world

  • Passion

    Astronomy, Car Rallies & Travel

  • What Attracted to CERTUS+?

    Opportunity to make positive impact

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Manmeet Narula

Big Data Guru

  • Favourite Book

    Modulating the Flavor Profile of Coffee

  • Favourite Movie

    Last Samurai

  • School Team Cheering For

    University of Michigan - Go Blue!

  • Favourite Quote

    The same thinking that has led you to where you are today, is not going to lead you to where you want to go tomorrow

  • Most Inspirational Work

    Putting together a simple dashboard providing a current status look into a Senior VP's organization, and having her comment that "this is exactly what I want to see"

  • Passion

    Seeing someone successfully implementing my advice

  • What Attracted to CERTUS+?

    First work-day on the client site was during interview process (before even being hired); that's when I realized that this experience would be unlike any other firm

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Jaspreet Gurm

Focus on identifying opportunities and providing solutions to deliver business results

  • Favourite Book

    Jonathan Livingston Seagull

  • Favourite Movie

    Too many: Sholay, Shawshank Redemption, Inception

  • School Team Cheering For

    Ohio State Buckeyes, Michigan Wolverines (when they are not playing Buckeyes)

  • Favourite Quote

    "Stay Hungry, Stay Foolish"

  • Most Inspirational Work

    Creating strategic plan for 20+ non-profits as a part of the workshop, and helping them scale

  • Passion

    Making the puzzle pieces fit

  • What Attracted to CERTUS+?

    Combining the best of both the worlds, i.e., creating value for the businesses and creating a positive impact on the world

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Kevin Balkoski

Focus on transforming organizations through data-driven solutions

  • Favourite Book

    Hitchiker's Guide to the Galaxy

  • Favourite Movie

    Rainman

  • Favourite Quote

    "There are basically two types of people. People who accomplish things, and people who claim to have accomplished things. The first group is less crowded." - Mark Twain

  • Most Inspirational Work

    Providing energy solutions to underfunded public services

  • Passion

    Learning about the world and myself

  • What Attracted to CERTUS+?

    The opportunity to grow my knowledge and skillset while working on impactful projects with a positive team

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Chayan Arora

Focus on Consulting and Business development

  • Favourite Book

    Life without limits, Life without limits,The Notebook

  • Favourite Movie

    Pursuit of happyness, Eat, pray, love

  • School Team Cheering For

    Indian Cricket Team

  • Favourite Quote

    "It's not odd v/s even, it's how you even the odds"

  • Most Inspirational Work

    Teaching and playing with underprivileged kids

  • Passion

    Travel, shopping and to work on some luxury brand assignment

  • What Attracted to CERTUS+?

    Concept of flat hierarchy and passion to take ownership of your work attracts me to be a part of Certus family.

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Bhavna Gidwani

Focus on Finance & Consulting

  • Favourite Book

    The Candlestick Course by Steve Nison

  • Favourite Movie

    A Few Good Men/Pearl Harbor

  • School Team Cheering For

    Indian Cricket team

  • Favourite Quote

    "Enjoy life today, Yesterday is gone & Tomorrow may never come"

  • Most Inspirational Work

    Teaching underprivileged students at a low cost as a part time Tutor

  • Passion

    Experimenting with various Cooking techniques, Food ingredients

  • What Attracted to CERTUS+?

    The vision of the company for positive transformations in personal & professional life

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Pooja Monga

Highly focused on Data Driven Solutions leading to Business Development

  • Favourite Book

    The Girl On The Train, Cuckoo’s Calling, Mahabharata

  • Favourite Movie

    Up, The Dictator

  • School Team Cheering For

    Indian Cricket Team

  • Favourite Quote

    "She turned her cant’s into cans and her dreams into plans"

  • Most Inspirational Work

    Setting up a club for women empowerment

  • Passion

    To work for the welfare of underprivileged and empower them

  • What Attracted to CERTUS+?

    Steep learning curve it offers and the possibilities to expand my horizon

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Sugandha Singla

Focus on Data Science and Real World Problems

  • Favourite Book

    ZenPencils, Calvin & Hobbes, The Power of Habit

  • Favourite Movie

    The Dark Knight, Lord of the Rings Trilogy, The Hunchback of Notre Dame

  • School Team Cheering For

    Always cheering for the one who fell down

  • Favourite Quote

    "It ain't about how hard you get hit, its about how hard you can get hit and still keep moving forward."

  • Most Inspirational Work

    Research with BARC and UIUC to solve the real problems using scientific knowledge

  • Passion

    Understanding the complexities of Human mind and in turn, of World

  • What Attracted to CERTUS+?

    I get to combine both of my passion- Engineering and to solve the real world problems with amazing people

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Chuong Do

Focus on engineering insights and big data problem

  • Favourite Book

    No Exit, Les Jeux Sont Faits, Waiting for Godot, The Little Prince, Harry Potter 1-7

  • Favourite Movie

    Gattaca, Office Space, Kung Fu Hustle, Shaolin Soccer, Star Wars, Star Trek rebooted films

  • Favourite Quote

    Jack Kerouac — "One day I will find the right words, and they will be simple."

  • Most Inspirational Work

    Consulting at the Electric Power Research Institute on breakthrough fuel research and development.

  • Passion

    TBD

  • What Attracted to CERTUS+?

    Freedom to explore and build something from the ground up.

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Rachit Goel

Aviation Enthusiast & Enhancing Digital Marketing capabilities

  • Favourite Book

    Interpreter of Maladies by Jhumpa Lahiri

  • Favourite Movie

    Up in the Air, Eat Pray Love

  • School Team Cheering For

    Indian Cricket Team

  • Favourite Quote

    "Everything comes to us that belongs to us if we create the capacity to receive it" – Rabindranath Tagore / "Traveling. It leaves you speechless, then turns you into a storyteller." – Ibn Battuta

  • Most Inspirational Work

    Teaching English to kids at Summer Camp in Russia

  • Passion

    Planes and Travel

  • What Attracted to CERTUS+?

    Small, high-performance and multi-talented team spread across the country getting a chance to pursue their own passion along with diverse clientele

Timeline

Some important milestones that we have achieved

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Certus Founded in Ann Arbor

15 April 2013

1st Engagement

July 2013

1st Associate

August 2014

2nd Office in Denver

October 2014

Nominated for the Fastest Growing Consulting Company in Mid-West

December 2015

3rd Office in Mumbai

April 2016

What attracted me to CERTUS+

  • Testimonial Image

    PAUL

    Co-Founder

    CERTUS+ is a result of our entrepreneurial vision to provide a platform for our people, where they can find their true calling…

  • Testimonial Image

    Atul Kalia

    Anekantavada

    If you are told your goals are too ambitious. If you are told they are impossible, Contact us. Together we will find a way. We excel in making impossible, possible. If you are told your goals are too ambitious. If you are told they are impossible. Contact us. Together we will find a way. We excel in making impossible, possible.

  • Testimonial Image

    Manmeet Narula

    Big Data Guru

    The CERTUS way: Creating meaningful impact through a holistic focus on people process and technology has become the way I see life.

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CONTACT US

OUR ADDRESS

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    Michigan Office

    2723 South State Street #150

    Ann Arbor, MI 48104

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    Denver Office

    5445 DTC Parkway

    Greenwood Village, CO 80111

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    Mumbai Office

    Platinum Technopark, Sector-30A,

    Vashi, Navi Mumbai

Email us at: info@certusplus.com

Follow us on

START YOUR JOURNEY WITH CERTUS+

WE’D LOVE TO HEAR FROM YOU

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Chat-bot

With the rapid pace of technological advances, the advent of the sharing and on-demand economies customer expectations are changing. We are engaged in reimagining every aspect of the travel experience to transform airlines while increasing revenue
Client operates fleet of private jets for hire in Southeast Asia, shuttling customers between major cities. Pioneering jet sharing technology to maximize utilization and utility while building marketplace
  • Industry

    Airlines

  • Team Size

    2

  • Duration

    2 Months

“In our business we travel very frequently. We’ve experienced the full gamut of the airline customer experience. Partnering with [client] has been a personal passion of mine. We are excited to be a part in improving the travel experience”
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Paul Singh

Partner

Creating the algorithms that optimize jet routes while minimizing costs and travel time for customers has been a tremendously fulfilling experience for me”
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Manmeet Narula

Principal

  • Impact

    Technology

    Deliver technology solution to clients to improve their product offerings

  • Insights & Visualization

    Customer Experience

    Curate ideal customer experience to increase satisfaction, loyalty and drive additional revenue generation opportunities

D4- Analytics Platform

Shaping High Performance Team in Preparation for Merger
Client is responsible for video deployment engineering projects including core video delivery, On Demand services, and interactive video applications for over 22 million subscribers across the United States. Creation of a Program Management Office was needed in preparation for acquisition.
  • Industry

    Broadcasting, Cable

  • Team Size

    6

  • Duration

    6 Months

“This acquisition was going to involve simultaneous deployment work which has never before been attempted within this organization. As part of the preparation, core competencies were developed to seamlessly do cross-functional work, remove blockers, and execute decisions at a rapid pace – a high performance team was forged”
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Marwan Rateb

Associate

  • Planning

    4

    Weeks

  • Prepration

    6

    Weeks

  • Mobilization

    4

    Weeks

Project Management Office Creation and Culture Transformation

Assembled cross-organizational representation, developed and delivered organizational budget to program team, and onboarded contractors / employees in adaptive execution methodologies

Cross-Organizational Collaboration

Trained lead project managers and engineers for tactical execution on new work management software Engaged with program team for planning and engineering touch points, and external stakeholders to determine deployment sequence, resourcing, roles, and responsibilities

Program Management Office Tactical Execution

Escalated information exchanges to identify resourcing and infrastructure, re-forecasted organizational resourcing and budgeting needs, transformed organization to be more agile and responsible to environmental changes, laid foundation for evolution of organization’s function within corporation

Insights & Visualization

  • Executive-tailored visibility

    Provided client executive with insight into workstream challenges amidst daily change requests, enabling her to strategically unblock

  • Organization corporate function evolution

    Identified strategic opportunities within internal communications, external organization perception, and vendor relationships

Adaptive Execution

Shaping High Performance Team in Preparation for Merger
Client is responsible for video deployment engineering projects including core video delivery, On Demand services, and interactive video applications for over 22 million subscribers across the United States. Creation of a Program Management Office was needed in preparation for acquisition.
  • Industry

    Broadcasting, Cable

  • Team Size

    6

  • Duration

    6 Months

“This acquisition was going to involve simultaneous deployment work which has never before been attempted within this organization. As part of the preparation, core competencies were developed to seamlessly do cross-functional work, remove blockers, and execute decisions at a rapid pace – a high performance team was forged”
Image
Marwan Rateb

Associate

  • Planning

    4

    Weeks

  • Prepration

    6

    Weeks

  • Mobilization

    4

    Weeks

Project Management Office Creation and Culture Transformation

Assembled cross-organizational representation, developed and delivered organizational budget to program team, and onboarded contractors / employees in adaptive execution methodologies

Cross-Organizational Collaboration

Trained lead project managers and engineers for tactical execution on new work management software Engaged with program team for planning and engineering touch points, and external stakeholders to determine deployment sequence, resourcing, roles, and responsibilities

Program Management Office Tactical Execution

Escalated information exchanges to identify resourcing and infrastructure, re-forecasted organizational resourcing and budgeting needs, transformed organization to be more agile and responsible to environmental changes, laid foundation for evolution of organization’s function within corporation

Insights & Visualization

  • Executive-tailored visibility

    Provided client executive with insight into workstream challenges amidst daily change requests, enabling her to strategically unblock

  • Organization corporate function evolution

    Identified strategic opportunities within internal communications, external organization perception, and vendor relationships

Integrated Customer Experience For Airlines

Logistics Brokerage Pricing Optimization
Client is one of North America's largest providers of truckload, intermodal and logistics services. In addition to committing towards enhancing standard of living, client’s mission focuses at delivering superior experiences that excite their customers
  • Industry

    Broadcasting, Cable

  • Team Size

    6

  • Duration

    6 Months

“This acquisition was going to involve simultaneous deployment work which has never before been attempted within this organization. As part of the preparation, core competencies were developed to seamlessly do cross-functional work, remove blockers, and execute decisions at a rapid pace – a high performance team was forged”
Image
Marwan Rateb

Associate

  • Planning

    4

    Weeks

  • Prepration

    6

    Weeks

  • Mobilization

    4

    Weeks

Project Management Office Creation and Culture Transformation

Assembled cross-organizational representation, developed and delivered organizational budget to program team, and onboarded contractors / employees in adaptive execution methodologies

Cross-Organizational Collaboration

Trained lead project managers and engineers for tactical execution on new work management software Engaged with program team for planning and engineering touch points, and external stakeholders to determine deployment sequence, resourcing, roles, and responsibilities

Program Management Office Tactical Execution

Escalated information exchanges to identify resourcing and infrastructure, re-forecasted organizational resourcing and budgeting needs, transformed organization to be more agile and responsible to environmental changes, laid foundation for evolution of organization’s function within corporation

Insights & Visualization

  • Executive-tailored visibility

    Provided client executive with insight into workstream challenges amidst daily change requests, enabling her to strategically unblock

  • Organization corporate function evolution

    Identified strategic opportunities within internal communications, external organization perception, and vendor relationships

Sentiment Analysis (Twitter)

Shaping High Performance Team in Preparation for Merger
Client is responsible for video deployment engineering projects including core video delivery, On Demand services, and interactive video applications for over 22 million subscribers across the United States. Creation of a Program Management Office was needed in preparation for acquisition.
  • Industry

    Broadcasting, Cable

  • Team Size

    6

  • Duration

    6 Months

“This acquisition was going to involve simultaneous deployment work which has never before been attempted within this organization. As part of the preparation, core competencies were developed to seamlessly do cross-functional work, remove blockers, and execute decisions at a rapid pace – a high performance team was forged”
Image
Marwan Rateb

Associate

  • Planning

    4

    Weeks

  • Prepration

    6

    Weeks

  • Mobilization

    4

    Weeks

Project Management Office Creation and Culture Transformation

Assembled cross-organizational representation, developed and delivered organizational budget to program team, and onboarded contractors / employees in adaptive execution methodologies

Cross-Organizational Collaboration

Trained lead project managers and engineers for tactical execution on new work management software Engaged with program team for planning and engineering touch points, and external stakeholders to determine deployment sequence, resourcing, roles, and responsibilities

Program Management Office Tactical Execution

Escalated information exchanges to identify resourcing and infrastructure, re-forecasted organizational resourcing and budgeting needs, transformed organization to be more agile and responsible to environmental changes, laid foundation for evolution of organization’s function within corporation

Insights & Visualization

  • Executive-tailored visibility

    Provided client executive with insight into workstream challenges amidst daily change requests, enabling her to strategically unblock

  • Organization corporate function evolution

    Identified strategic opportunities within internal communications, external organization perception, and vendor relationships

Digital Platform

Shaping High Performance Team in Preparation for Merger
Client is responsible for video deployment engineering projects including core video delivery, On Demand services, and interactive video applications for over 22 million subscribers across the United States. Creation of a Program Management Office was needed in preparation for acquisition.
  • Industry

    Broadcasting, Cable

  • Team Size

    6

  • Duration

    6 Months

“This acquisition was going to involve simultaneous deployment work which has never before been attempted within this organization. As part of the preparation, core competencies were developed to seamlessly do cross-functional work, remove blockers, and execute decisions at a rapid pace – a high performance team was forged”
Image
Marwan Rateb

Associate

  • Planning

    4

    Weeks

  • Prepration

    6

    Weeks

  • Mobilization

    4

    Weeks

Project Management Office Creation and Culture Transformation

Assembled cross-organizational representation, developed and delivered organizational budget to program team, and onboarded contractors / employees in adaptive execution methodologies

Cross-Organizational Collaboration

Trained lead project managers and engineers for tactical execution on new work management software Engaged with program team for planning and engineering touch points, and external stakeholders to determine deployment sequence, resourcing, roles, and responsibilities

Program Management Office Tactical Execution

Escalated information exchanges to identify resourcing and infrastructure, re-forecasted organizational resourcing and budgeting needs, transformed organization to be more agile and responsible to environmental changes, laid foundation for evolution of organization’s function within corporation

Insights & Visualization

  • Executive-tailored visibility

    Provided client executive with insight into workstream challenges amidst daily change requests, enabling her to strategically unblock

  • Organization corporate function evolution

    Identified strategic opportunities within internal communications, external organization perception, and vendor relationships

Lean Plus

Lean is a proven system for transforming organizations and cultures. In healthcare it is being used to reduce costs, improve patient outcomes and increase the speed with which care is delivered. We are committed to contributing to the proliferation of Lean methods and practices in healthcare and beyond.

One of our firm’s guiding principles is based on the power of positivity. We approach all our engagements from that vantage point. For Lean we not only use traditional Lean tools and techniques to focus on what isn’t working in a health system; instead, we focus on using those same analytical and cultural approaches to understand and augment what is working within the health system and build on the power of positivity. That is where the plus comes from in Lean+.

Lean Demystified

Lean in practice improves efficiency, effectiveness, and profitability by relentlessly focusing on eliminating all aspects of the healthcare delivery process that add no value from your customer’s (patient) point of view. The seven fundamental wastes & Lean tool solutions:

  • Overproduction: delivering care before it is truly needed
    • Lean solution: Takt Time, Kanban, OR Room Quick Turnover
  • Waiting: time when patients are waiting for the next care step
    • Lean solution: Continous Flow, Standardized Work
  • Transport: unnecessary movements of patients
    • Lean solution: Value Stream Mapping, Continuous Flow, Theory Of Constraints
  • Motion: caregiver movement that does not add value
    • Lean solution: 5S, Value Stream Mapping
  • Over processing: more processing that is needed to add value
    • Lean solution: Kaizen
  • Inventory: quantities of medication and equipment beyond those needed to support current patient needs
    • Lean solution: Just in Time
  • Defects: misdiagnosis and patient readmission
    • Lean solution: Poka Yoke, Jidoka, Root Cause Analysis, Standardized Work
  • Unused human potential: lost opportunities, morale, turnover
    • Lean solution: Coaching, Management

Lean tools are not “mutually exclusive” – when your tools are in sync with your strategy, your journey of continuous improvement will yield dividends. Getting started on a Lean Healthcare journey is straightforward through seven focus effort:

  • Assessment of your culture
  • Waste walk
  • Build model lines
  • Develop embedded and central coaches
  • Begin experimenting with Hoshin planning and policy deployment
  • Develop a benedits bank for results / documenting savings
  • Borrow and expert’s learning curve

Dev-ops Model

Lean is a proven system for transforming organizations and cultures. In healthcare it is being used to reduce costs, improve patient outcomes and increase the speed with which care is delivered. We are committed to contributing to the proliferation of Lean methods and practices in healthcare and beyond.

One of our firm’s guiding principles is based on the power of positivity. We approach all our engagements from that vantage point. For Lean we not only use traditional Lean tools and techniques to focus on what isn’t working in a health system; instead, we focus on using those same analytical and cultural approaches to understand and augment what is working within the health system and build on the power of positivity. That is where the plus comes from in Lean+.

Lean Demystified

Lean in practice improves efficiency, effectiveness, and profitability by relentlessly focusing on eliminating all aspects of the healthcare delivery process that add no value from your customer’s (patient) point of view. The seven fundamental wastes & Lean tool solutions:

  • Overproduction: delivering care before it is truly needed
    • Lean solution: Takt Time, Kanban, OR Room Quick Turnover
  • Waiting: time when patients are waiting for the next care step
    • Lean solution: Continous Flow, Standardized Work
  • Transport: unnecessary movements of patients
    • Lean solution: Value Stream Mapping, Continuous Flow, Theory Of Constraints
  • Motion: caregiver movement that does not add value
    • Lean solution: 5S, Value Stream Mapping
  • Over processing: more processing that is needed to add value
    • Lean solution: Kaizen
  • Inventory: quantities of medication and equipment beyond those needed to support current patient needs
    • Lean solution: Just in Time
  • Defects: misdiagnosis and patient readmission
    • Lean solution: Poka Yoke, Jidoka, Root Cause Analysis, Standardized Work
  • Unused human potential: lost opportunities, morale, turnover
    • Lean solution: Coaching, Management

Lean tools are not “mutually exclusive” – when your tools are in sync with your strategy, your journey of continuous improvement will yield dividends. Getting started on a Lean Healthcare journey is straightforward through seven focus effort:

  • Assessment of your culture
  • Waste walk
  • Build model lines
  • Develop embedded and central coaches
  • Begin experimenting with Hoshin planning and policy deployment
  • Develop a benedits bank for results / documenting savings
  • Borrow and expert’s learning curve